“Why should the customer care?” is a critical question too often overlooked. If you’re only thinking about what your product is, and not why it matters to your customers, you risk losing market share to competitors who can craft stronger stories to drive their solution.  I’ve delivered 15 years of success in launching products and working in cross functional teams, in both B2B and B2C environments. My focus is on crafting compelling stories to connect dots and solve customer needs, while providing a great user experience to drive product loyalty and customer growth.  I’m a leader who can help achieve your team’s goals. I enjoy collaboration, and as President Truman once said, “it’s amazing what a man can achieve if he doesn’t care who gets the credit.”

Select achievements:
•    Restructured product marketing launches using Agile methodology. Increased 

      productivity and decreased costs and time to market
•    Helped develop segment-focused sales enablement kit, which was universally well

      received
•    Created exhaustive five-year sales history report, including YoY percentage of sales

      for new launches, to drive future product strategy
•    Performed product life cycle analysis of product portfolio, looking at sales, cost,

      profit margin, and market needs
•    Initiated “digital first” approach to sales enablement, establishing a baseline of

      quality for training materials moving forward
•    Revitalized company’s social media channels, growing average monthly

      impressions over 200%
•    Achieved a 20% YoY growth in event sales. Surpassed average of ~10%
•    Helped a seasonal event become profitable two years ahead of forecast